If you’ve seen the movie Groundhog Day, you know that, in a snapshot, a Pennsylvania weatherman finds himself trapped in a sort of time warp, reliving the same day over and over. And it drives him bonkers.
Sound familiar? Prospect calls can feel a lot like that, can’t they? You’ve done your due diligence and discovery, you’ve got your pitch nailed down, and you’re ready to do business. But then come the objections, which over time, start to sound a lot alike: The price is too high … let me think it over ... I need to run it past the team first.
Objections are inevitable throughout the sales process — even at close, when they can be the most deflating. But don’t throw in the towel! Like Bill Murray’s character in Groundhog Day, be prepared and turn them to your advantage.
Our Isolating Objections guide will help you develop meaningful strategies to anticipate your client’s objections and push the deal forward using our pro tips and techniques, including:
Ready to chart your course for conversions?