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Stop Stalling, Start Calling


Cold calling sales prospects can be tough gig.

You can never really be sure if it’s a good time to call, especially in the work-from-home era many of us are still living in. And the last thing you want to do is reach out to a potential client when they’re dealing with a personal matter or putting out a fire at work.

The good news is, folks are likely to send your call to voicemail when things are hectic. The bad news is, that means you have to leave a message.

Making a great impression while trying to not sound nervous or stilted in a recorded message can be intimidating — that’s a lot to pack into a short amount of time. But used effectively, voicemails can be a powerful sales tool that gets results.

Our guide for mastering the art of sales voicemails is full of tips and techniques that will help you make prospects sit up and take notice — including tried-and-true tactics for increasing your call backs.

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